My niche is strategic comms and marketing for higher ed. It hasn’t been a straight-line journey, but the ups and downs and switchbacks have been an enriching experience I’d never trade.
What’s the point? Being specific rather than vague is the difference between being effective and being noisy.
A three-part approach to strategic comms:
Align investment with goals.
Refine efforts over time through evaluation.
Keep pace with changes to best practices.
A strategic approach means…
Be intentional with content choices.
Weigh opportunities within the context of goals.
Judge an idea within the context of the whole landscape of efforts.
Why do it?
Move the needle.
Capitalize on high-impact opportunities.
Avoid duplicating efforts.
Use resources efficiently.
Get the most value out of each piece of content.